A great opportunity has opened within CBZ HOLDINGS LIMITED for the position of Brand Analyst. If you are willing to join a team of energized and passionate experts who are driven to take banking into the digital age, this is a career opening for you.
Duties And Responsibilities
The role – what we expect from you:
Develop ideas and work with relevant divisional heads to ensure the brands maximize potential and develop specific marketing and promotion of products and services.
Ensure that the monolithic brand strategy, culture and uniqueness is clearly articulated, communicated, understood through various media platforms.
Liaise with legal and compliance personnel to ensure that brand material adheres to trademark and intellectual property rights where necessary.
Implement the brand guidelines within the relevant subsidiaries’ operations.
Make updates on the Group website in liaison with the relevant SBUs.
Provide feedback into product development and service offers and participate in their development, collaboration, launch and performance tracking of portfolio and competitor offerings in the market.
Analyse all existing and new markets and develop new delivery channels to suit new market developments.
Audit all products for the relevant subsidiaries with a view to improve the products and prepare quarterly update reports.
Plan and monitor the marketing spend on the brands to maximize profitability and evaluate return on investment from the various media platforms.
Define the media strategy, brief agencies and follow up the implementation, analyze the results of campaign strategies and report results to the appropriate parties.
Track the key drivers of portfolio performance, including financials, marketing KPIs and competitor performance, using insights to develop course correction plans to maximize performance in market and product proposition.
Present marketing programs and provide the sales force with all the appropriate tools to enable sales and revenue generation.
Manage relations with suppliers of marketing collateral and branding paraphernalia and ensure their payments are made timeously.
Qualifications And Experience
Qualifications, Skills and experience required:
A Degree in Marketing or similar from a recognized and reputable tertiary institution
A full professional qualification, i.e. IMM, CIM or similar is essential
A post graduate qualification, i.e. MSc, MBA or similar would be an added advantage
At least 5 years’ relevant working experience
Be able to work under pressure and within strict deadlines
Ability to use Microsoft Excel, Word and PowerPoint
Good report writing, communication skills and brilliant attention to detail
Sound working knowledge of Digital media
Customer Service Orientation is a must
How To Apply
If you meet the above criteria, you are the ideal person we are looking for. If you wish to be considered for this career opportunity email your detailed CV and proof of qualifications to: [email protected] not later than Friday, 18 December 2020